“Brasil, A Magical Journey” campaign by Macy’s
In spring 2012, retailer Macy’s launched a Brazil-themed campaign.
From Sao Paulo to Rio, and from the Amazon to Bahia, Macy’s tribute campaign aims to capture the spirit of this rich and intriguing culture through specially-curated in-store shops, collaborations with well-known Brasilian fashion designers, Brasil-themed events in stores and a fundraising program to benefit the Amazon Rainforest.
Motter Femina is prominently featured for the campaign graphics; on banners, POS displays, shopping bags, and product labels. The swirling bold cursive by Austrian designer Othmar Motter is used with alternating glyph colors. It also appears in an iOS app and a video clip.
Video clip produced by Magic Buller Media. Motter Femina is used in all-lowercase for the location names.
Formats
- Packaging (1963)
- Advertising (1762)
- Film/Video (860)
- Software/Apps (264)
Topics
- Fashion/Apparel (1271)
- Retail/Shopping (887)
- Travel (677)
Designers/Agencies
- Macy’s (1)
- Adam Barnum (1)
- MagicBullet Media, Inc. (1)
- Kakau Höfke (1)
Tagged with
- Macy’s (2)
- Brazil (60)
- campaigns (262)
- logos (3820)
- alternating glyph colors (239)
- colorful/multicolored (982)
- point of sale (43)
- banners (247)
- type on the ground (68)
- shopping bags (76)
- iOS apps (49)
- video (96)
- high profile (582)
Artwork location
- United States (8219)
- New York City (2295)
In Sets
- set 1 (isabel) (84)
- color (isabel) (53)
- 70s (Olivia Werner) (8)