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Alex Giorgi Sport logo

Contributed by Florian Hardwig on Nov 4th, 2019. Artwork published in
circa 1992
.
    Ink and whiteout on cardboard, with “Sport” pasted in, 57.6×42.1 cm
    Image © Triest Verlag. License: All Rights Reserved.

    Ink and whiteout on cardboard, with “Sport” pasted in, 57.6×42.1 cm

    Looking back, Othmar Motter characterized his Motter Alustyle as “a flash in the pan. A purely fashionable typeface. Whereas, on principle, I otherwise didn’t really respond to fashionable or trendy faces”.*

    This didn’t stop him from reactivating Alustyle for a logo design made in the early 1990s, two decades after he released it through Berthold Fototypes in 1972. Alex Giorgi was a sport equipment shop in Grödnertal, Italy. It’s not clear if the logo design was implemented.

    *) In conversation with Christian Feuerstein and Manuel Tiziani in 2006, as cited in Elias Riedmann: Othmar Motter – Meister der Extrabold, Triest Verlag, 2019; my translation.
    The image is reproduced from the book with kind permission of Triest Verlag.

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