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“Freiheit beginnt mit F” campaign by Frankfurter Allgemeine

Contributed by Florian Hardwig on Oct 29th, 2019. Artwork published in
September 2019
.
    Magazine ad in Der Spiegel, October 2019.
    Photo: Florian Hardwig. License: CC BY-NC-SA.

    Magazine ad in Der Spiegel, October 2019.

    Coinciding with its 70th anniversary, German daily newspaper Frankfurter Allgemeine Zeitung, or FAZ, has launched a publicity campaign titled Freiheit beginnt mit F (“Freedom starts with F”).

    The initial F from the iconic fraktur nameplate is paired with SangBleu Kingdom. The copy on the campaign website, freiheitimkopf.de, is rendered in another design by Swiss Typefaces, the sans-serif Suisse Int’l. For all I know, the nameplate is not based on a specific typeface, but was custom drawn. A similar F with ball terminal can be found in some fraktur typefaces from the branch known as Kanzleischriften.

    The new visual identity was developed by Frankfurter Allgemeine Zeitung together with Strichpunkt.

    Magazine ad in Der Spiegel, October 2019.
    Photo: Florian Hardwig. License: CC BY-NC-SA.

    Newspaper ad in Die Zeit, October 2019.

    Magazine ad in Der Spiegel, October 2019.
    Source: https://freiheitimkopf.de Frankfurter Allgemeine Zeitung. License: All Rights Reserved.

    The website is titled Freiheit beginnt im Kopf (“Freedom starts in the head.”)

    “Freiheit beginnt mit F” campaign by Frankfurter Allgemeine 4
    Source: https://freiheitimkopf.de Frankfurter Allgemeine Zeitung. License: All Rights Reserved.
    “Freiheit beginnt mit F” campaign by Frankfurter Allgemeine 5
    Source: https://freiheitimkopf.de Frankfurter Allgemeine Zeitung. License: All Rights Reserved.
    “Freiheit beginnt mit F” campaign by Frankfurter Allgemeine 6
    Source: https://freiheitimkopf.de Frankfurter Allgemeine Zeitung. License: All Rights Reserved.

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    • SangBleu Kingdom
    • Suisse Int’l

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