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Barrault Pressacco identity

Contributed by République Studio on Nov 11th, 2019. Artwork published in .
    Barrault Pressacco identity 1
    Photo: République Studio. License: All Rights Reserved.

    Paris-based architecture firm Barrault Pressacco asked local design practice République Studio to rebrand the company with brutalist minimalism and Helvetica in mind.

    République’s solution does follow the brief but instead uses Radim Pesko’s Union – a typeface based on the two of the most common typefaces in the world, Arial and Helvetica.

    The identity’s structured, quiet system is defined by always using the typeface in the same weight, the same size (9.2pt) and with the same leading (12.25pt)

    Barrault Pressacco identity 2
    Photo: République Studio. License: All Rights Reserved.
    Barrault Pressacco identity 3
    Photo: République Studio. License: All Rights Reserved.
    Barrault Pressacco identity 4
    Photo: République Studio. License: All Rights Reserved.
    Barrault Pressacco identity 5
    Photo: République Studio. License: All Rights Reserved.
    Barrault Pressacco identity 6
    Photo: République Studio. License: All Rights Reserved.
    Barrault Pressacco identity 7
    Photo: République Studio. License: All Rights Reserved.
    Barrault Pressacco identity 8
    Photo: République Studio. License: All Rights Reserved.
    Barrault Pressacco identity 9
    Photo: République Studio. License: All Rights Reserved.

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    • Union (Radim Pesko)

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