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Sojourners (2019 rebranding)

Contributed by Ciarán Crawley on Nov 12th, 2019. Artwork published in .
    Sojourners (2019 rebranding) 1
    Source: http://www.metaleapcreative.com Metaleap Creative. License: All Rights Reserved.

    Sojourners’ recent extreme redesign – done by Metaleap Creative – is a bold step closer to representing the magazine’s true intent. A wide range of typefaces are utilized, including Chronicle for body text and Morion for headlines. As Metaleap puts it, the design is a step closer to Sojourners’ radical roots as a faith-based social justice magazine:

    We were excited to uncover the design possibilities for this magazine, and to help Sojourners highlight their organization’s rich history, the variety of topics they cover, and the voice they have in Christian America. The magazine’s staff, a few of whom have been there since the very beginning, remarked that the Sojourners community is gritty, honest, and without frills. They aren’t afraid to put up a fight, stage a protest, or advocate for the unheard victim. The redesigned Sojourners Magazine looks raw and revolutionary, reminiscent of the magazine’s grassroots origins.

    The bold wide grotesk used for the logo is unidentified, or custom. Additional typefaces include Mier A, which echoes the M with splayed legs as found in Morion, and ITC American Typewriter. The mix is spiced up with some Seladór.

    Sojourners (2019 rebranding) 2
    Source: http://www.metaleapcreative.com License: All Rights Reserved.
    Mobile view of the website, featuring  for the big section titles and, smaller, the author lines.  is used for the date, and  for text. Headings are rendered in American Typewriter Bold Condensed and Morion.
    Source: http://www.metaleapcreative.com License: All Rights Reserved.

    Mobile view of the website, featuring Mier A for the big section titles and, smaller, the author lines. ITC American Typewriter is used for the date, and Chronicle for text. Headings are rendered in American Typewriter Bold Condensed and Morion.

    Mobile view of the website, featuring  for the big section titles and, smaller, the author lines.  is used for the date, and  for text. Headings are rendered in American Typewriter Bold Condensed and Morion.
    Source: http://www.metaleapcreative.com License: All Rights Reserved.

    Reversed Seladór on a tote bag.

    Sojourners (2019 rebranding) 5
    License: All Rights Reserved.
    Sojourners (2019 rebranding) 6
    Source: http://www.metaleapcreative.com License: All Rights Reserved.
    Sojourners (2019 rebranding) 7
    Source: http://www.metaleapcreative.com License: All Rights Reserved.
    Sojourners (2019 rebranding) 8
    Source: http://www.metaleapcreative.com License: All Rights Reserved.
    Sojourners (2019 rebranding) 9
    Source: http://www.metaleapcreative.com License: All Rights Reserved.
    Sojourners (2019 rebranding) 10
    Source: http://www.metaleapcreative.com License: All Rights Reserved.

    Typefaces

    • Chronicle
    • Mier A
    • Morion
    • ITC American Typewriter
    • Seladór

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