Berlin-based sleepwear brand Lourie celebrates the rediscovery of slowness in every sense. Lourie is the opposite of fast fashion: pyjamas in a small edition, timeless in the look, produced with care and made to be worn for a long time. Lourie pyjamas are the uniform of the late sleepers, daydreamer and self-carer.
Moret helps telling this story in a very good way. It’s striking, modern, has a sense of humour and a retro feeling. Graphik offers a clean contrast.