Amsterdam-based design studio What The created a comprehensive brand campaign for the 2018 Nederlands Theater Festival. The project pairs Sharp Grotesk and Chapter. Sharp Grotesk is used for strinking campaign images that featured themes of the festival such as, falling into the “Waarheid” (Truth), confronting “Gezag” (Authority), getting pulled in into “Lust” and hesitantly going into “Spijt” (Regret). More styles of the Sharp Grotesk family are used on the festival website.