Wereldreizigers (“globetrotters”) is an educational children’s program, rooted in the ideas of Bauhaus and offered by Galerie West in “Onze Ambassade” (Our Embassy), a cultural project in the former American Embassy in The Hague:
In which country have you never been and where would you like to go? Do you dream of a country that doesn’t really exist? What does your dream country look like? During this workshop, students are encouraged to fantasize and imagine that they are traveling to different non-existent places to fill a “pop-up” passport.
I was asked to design the printed matter for Wereldreizigers. All the material arose from the question: ‘What’s your ideal country?’. We produced a map, passport and sticker sheets, all printed in two spot colors. The typeface is Gedankenexperiment, designed as a custom type-in-progress by typefoundry Underware. Its capitals clearly reflect on the trapezoid tiles that form the façade of the iconic embassy, designed by Marcel Breuer in 1956. The embassy logo, also designed by Underware, is based on Gedankenexperiment or vice versa.
These trapezoids can be found in the educational material, along more type by Underware. All explanatory text is set in Zeitung and the logo for West (co-owned by Underware’s Akiem Helmling) is related to Fakir.