As a certified organic, plant-based tree water, Sapsucker is sourced using simple production methods, with a focus on sustainable forests. Nothing is overly complicated, and no artificial ingredients or preservatives have been added — sipsapsucker.com
Vanderbrand was engaged by Lower Valley Beverage Company (LVBC) to rebrand and reposition Sapsucker within the growing sparkling water market. This required a brand strategy and identity to position the beverage for global brand recognition. We worked closely with LVBC to create a holistic brand with a clear and consistent approach across the brand identity, product naming, packaging, copywriting, digital applications, social media, and art direction.
The brand identity for Sapsucker is strongly informed by its Canadian roots. The wordmark takes cues from Canadian nostalgia including local sport apparel and retail packaging. Pairing the historically referenced Central Avenue (designed by Studio Makgill and released at Colophon Foundry, 2011) with the clean-cut Favorit (Dinamo, 2016) and a modern graphic language results in a visual system that is appropriate, distinctive, and flexible for varied scales and applications.
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The foundry Dinamo had released Favorit Hangul (designed by Mingoo Yoon and mastered by Yoon with Daekwon Kim and Jieun Kim) in 2019. favorit-hangul.com/