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Sasaki redesign

Contributed by Ciarán Crawley on Mar 4th, 2021. Artwork published in
January 2016
.
    Sasaki redesign 1
    Source: https://www.brucemaudesign.com License: All Rights Reserved.

    Sasaki Associates is a multidisciplinary architecture firm based out of Massachusetts. A recent rebranding of the organization took place in 2016, involving Bruce Mau Design. The redesign includes a multi-colored logo design system, with variable shapes used in different letters or, as Bruce Mau Design puts it: “A word mark generated from four core geometric shapes shifts in colors to create vibrant logo variations.”

    The type – Korolev and ITC Cheltenham – compliments the newly designed letterform system with similar shapes.

    Sasaki redesign 2
    Source: https://www.brucemaudesign.com License: All Rights Reserved.
    Sasaki redesign 3
    Source: https://www.brucemaudesign.com License: All Rights Reserved.
    Sasaki redesign 4
    Source: https://www.brucemaudesign.com License: All Rights Reserved.
    Sasaki redesign 5
    Source: https://www.brucemaudesign.com License: All Rights Reserved.
    Sasaki redesign 6
    Source: https://www.brucemaudesign.com License: All Rights Reserved.
    Sasaki redesign 7
    Source: https://www.brucemaudesign.com License: All Rights Reserved.
    Sasaki redesign 8
    Source: https://www.brucemaudesign.com License: All Rights Reserved.
    Sasaki redesign 9
    Source: https://www.brucemaudesign.com License: All Rights Reserved.

    Typefaces

    • ITC Cheltenham
    • Korolev

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