Kees Bakker, a Dutch designer, rebranded the Cantata Singers for the organization’s 50th anniversary in 2015.
In 1964, a group of friends, colleagues and classmates came together with a common goal—to explore and perform music they were not hearing anywhere else, the cantatas of J.S. Bach. Since then, they organization has grown tremendously in size and followers, leading to a large choir performing at quarterly at Jordan Hall, Boston.
The rebrand focuses on the playfully expressing cantata as different syllables and pairs ITC Tiepolo Black with Akzidenz-Grotesk to great effect.
Bakker designed a wide range of deliverables, from street posters and totes, to the organizations webpage and digital media. The type use encourages playfulness while sticking to a strong brand guideline that allows for a diverse range of possibilities for future Cantata concerts.
