Kees Bakker, a Dutch designer, rebranded the Cantata Singers for the organization’s 50th anniversary in 2015.
In 1964, a group of friends, colleagues and classmates came together with a common goal—to explore and perform music they were not hearing anywhere else, the cantatas of J.S. Bach. Since then, they organization has grown tremendously in size and followers, leading to a large choir performing at quarterly at Jordan Hall, Boston.
The rebrand focuses on the playfully expressing cantata as different syllables and pairs ITC Tiepolo Black with Akzidenz-Grotesk to great effect.
Bakker designed a wide range of deliverables, from street posters and totes, to the organizations webpage and digital media. The type use encourages playfulness while sticking to a strong brand guideline that allows for a diverse range of possibilities for future Cantata concerts.
Formats
- Branding/Identity (7592)
- Posters/Flyers (5207)
- Ephemera (1128)
Topics
- Music (5778)
- Performing Arts (905)
Designers/Agencies
- Kees Bakker (1)
Tagged with
- Cantata Singers (1)
- Johann Sebastian Bach (11)
- classical music (233)
- vocal music (29)
- choirs/vocal ensembles (22)
- redesign (585)
- logos (4458)
- mid-word linebreaks (683)
- repetition (726)
- poster series (742)
- concert & gig posters (466)
- letterheads (382)
- envelopes (228)
- business cards (1406)
- stationery (774)
- tote bags (494)
- flyers (290)
- typeface combinations (3522)
- stacked and staggered (345)
Artwork location
- Netherlands (1004)
- United States (9120)
- Amsterdam (365)
- Boston (98)
In Sets
- stuffs (jae benjamin) (200)
- ITC (Florian Hardwig) (379)
- departures (Soraya Radarit) (11)