Sometime in 1972, Florida-based grocery chain rolled out a new branding system. The color green would stay but a new wordmark debuted that’s actually still in use to this day. Six letters of Blippo Bold, the letter p has actually been re-purposed as an uppercase. The spacing started out tight and has loosened over the years. The corporate design department at Publix has been using other Universal-influenced designs to compliment the logo over the years.
I was wondering for a long time what typeface was used for the Publix logo. And I’m so glad someone else agrees with me, I really don’t care for the wide spacing either. Blippo Bold is a perfect match, thanks so much for sharing!