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Yoko Ono – Growing Freedom exhibition and catalog

Contributed by Swiss Typefaces on Jun 11th, 2020. Artwork published in
circa March 2019
.
    Yoko Ono – Growing Freedom exhibition and catalog 1
    Source: https://www.principal.studio Principal. License: All Rights Reserved.

    In the visual identity for Yoko Ono’s latest exhibition Growing Freedom at the Phi Centre, Principal’s concept-driven designs are exemplified. “We wanted to focus on the fact that Yoko’s show was based on participation and interaction,” says [Bryan-K. Lamonde,] co-founder [of Principal]. Translating these movement-based concepts through the identity’s interlocking typography, the designers decided not to use any images of Yoko’s work, instead, evoking the artist’s performative work through the humanist letterforms. Keeping the levels of information to a minimum to further highlight the typographic identity, the studio draws out the emotional connection between Yoko’s work and the city of Montreal; one of the locations for her seminal work, Bed-ins for Peace that took place in the sixties.

    Jyni Ong on It’s Nice That

    All graphic material surrounding the exhibition — poster, signage, catalog, tote bag – has been consistently designed with the pair Suisse Works and Suisse Int’l. While looking minimalist the logotype is actually a complex nesting of the first and last name of the artist, the later being set in an outlined version of Suisse Works.

    Suisse Works & Suisse Int’l are part of the Suisse family, available from Swiss Typefaces.

    Yoko Ono – Growing Freedom exhibition and catalog 2
    Source: https://www.principal.studio Principal. License: All Rights Reserved.
    Yoko Ono – Growing Freedom exhibition and catalog 3
    Source: https://www.principal.studio Principal. License: All Rights Reserved.
    Yoko Ono – Growing Freedom exhibition and catalog 4
    Source: https://www.principal.studio Principal. License: All Rights Reserved.
    Yoko Ono – Growing Freedom exhibition and catalog 5
    Source: https://www.principal.studio Principal. License: All Rights Reserved.
    Yoko Ono – Growing Freedom exhibition and catalog 6
    Source: https://www.principal.studio Principal. License: All Rights Reserved.
    Yoko Ono – Growing Freedom exhibition and catalog 7
    Source: https://www.principal.studio Principal. License: All Rights Reserved.
    Yoko Ono – Growing Freedom exhibition and catalog 8
    Source: https://www.principal.studio Principal. License: All Rights Reserved.
    Yoko Ono – Growing Freedom exhibition and catalog 9
    Source: https://www.principal.studio Principal. License: All Rights Reserved.
    Yoko Ono – Growing Freedom exhibition and catalog 10
    Source: https://www.principal.studio Principal. License: All Rights Reserved.
    Yoko Ono – Growing Freedom exhibition and catalog 11
    Source: https://www.principal.studio Principal. License: All Rights Reserved.
    Yoko Ono – Growing Freedom exhibition and catalog 12
    Source: https://www.principal.studio Principal. License: All Rights Reserved.
    Yoko Ono – Growing Freedom exhibition and catalog 13
    Source: https://www.principal.studio Principal. License: All Rights Reserved.
    Yoko Ono – Growing Freedom exhibition and catalog 14
    Source: https://www.principal.studio Principal. License: All Rights Reserved.
    Yoko Ono – Growing Freedom exhibition and catalog 15
    Source: https://www.principal.studio Principal. License: All Rights Reserved.
    Yoko Ono – Growing Freedom exhibition and catalog 16
    Source: https://www.principal.studio Principal. License: All Rights Reserved.
    Yoko Ono – Growing Freedom exhibition and catalog 17
    Source: https://www.principal.studio Principal. License: All Rights Reserved.
    Yoko Ono – Growing Freedom exhibition and catalog 18
    Source: https://www.principal.studio Principal. License: All Rights Reserved.
    Yoko Ono – Growing Freedom exhibition and catalog 19
    Source: https://www.principal.studio Principal. License: All Rights Reserved.
    Yoko Ono – Growing Freedom exhibition and catalog 20
    Source: https://www.principal.studio Principal. License: All Rights Reserved.

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