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Clip Books of Line Art, Volk (1955)

Photo(s) by Bart Solenthaler. Imported from Flickr on Dec 4, 2019. Artwork published in .
    “Gimmicks” (No. 11) ft. , an open and shaded variant of , here filled with a halftone pattern.
    License: All Rights Reserved.

    “Gimmicks” (No. 11) ft. Filmotype Vessel, an open and shaded variant of Filmotype Arrow, here filled with a halftone pattern.

    Covers for various clip books of line art issued in 1955 by Harry Volk Jr. Art Studio, Pleasantville, New Jersey. All typefaces used for these covers were available from Filmotype, with many of them being originals by the American phototype company.

    “[…] ex-journalist Harry Volk had come up with the idea of publishing stock artwork – high quality line-drawings of people and objects, generic, any-purpose illustrations and cartoons known in the trade as ‘spots’ – and in Harry’s case as ‘clip-art.’ […] Printed on glossy stock, costing the end-user pennies, these drawings were cut-and-pasted into advertisements, brochures, newsletters appearing all over the country, even used as artwork on packaging, on TV and displayed on billboards. […] For years the Volk Clipbooks of Line Art were ubiquitous, a presence in the art departments of virtually every non-major ad agency, house-organ and art service in the US.” — From The Adventures of the Real Tom Sawyer by Thomas B. Sawyer, via Today’s Inspiration.

    The company was founded around 1952, and the first booklets were published in 1954, initially under the name “Clip Books of Ready-To-Use Art”. Some issues from this second volume still feature that name. See more covers in the Flickr album by Bart Solenthaler, who also maintains The Bart&Co. Historic Clip Art Collection. For more posts on Fonts In Use with information about the typefaces used in these booklets, see Harry Volk Jr. Art Studio.

    “Summer” (No. 13) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “futura”. License: All Rights Reserved.

    “Summer” (No. 13) ft. Futura.

    “Gimmicks” (No. 20) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypeapril”. License: All Rights Reserved.

    “Gimmicks” (No. 20) ft. Filmotype April.

    “Holidays” (No. 21) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypelion”. License: All Rights Reserved.

    “Holidays” (No. 21) ft. Filmotype Lion.

    “Hazards” (No. 166) .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypearmy” and “futura”. License: All Rights Reserved.

    “Hazards” (No. 166) Filmotype Army.

    “Mail Order” (No. 170) ft.  and .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypequiet” and “filmotypelion”. License: All Rights Reserved.

    “Mail Order” (No. 170) ft. Filmotype Quiet and Filmotype Lion.

    “Entertainment” (No. 179). The title is set in Quaker, an inline version derived from the solid . Quaker’s upright sibling was named Quartz – at Filmotype, names starting with Q identified “novelty” styles.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypequaker”. License: All Rights Reserved.

    “Entertainment” (No. 179). The title is set in Quaker, an inline version derived from the solid Cameo. Quaker’s upright sibling was named Quartz – at Filmotype, names starting with Q identified “novelty” styles.

    “Couples” (No. 183) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypehamlet”. License: All Rights Reserved.

    “Couples” (No. 183) ft. Filmotype Hamlet.

    “Atmosphere” (No. 188) ft .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “latinwide”. License: All Rights Reserved.

    “Atmosphere” (No. 188) ft Latin Wide.

    “Zanies” (No. 189) ft. stacked glyphs from  in alternating shades. The text in the balloons was typed on a typewriter.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “latinwide”. License: All Rights Reserved.

    “Zanies” (No. 189) ft. stacked glyphs from Filmotype Wells in alternating shades. The text in the balloons was typed on a typewriter.

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