Dot is an art magazine that serves as a platform to explore ideas and to showcase talent. Being a self-published art magazine by London’s Double Decker curating and design studio, it already had some branding and identity choices made before it started, such as the use of DIN Next for body copy and the use of black and white contrast, or using large white spaces in the layout of content.
DIN Next is paired withDD dot, a bespoke display typeface that reimagines Herbert Bayer’s avant-garde Universal typeface (1925). I designed the font in Adobe Illustrator and used Fontself Maker to generate and export the fonts. For me, it was the first time that I decided to design a complete display font. Previously I had only designed single letters as part of the logo development process. Designing your own typeface for an art magazine was a logical decision as it brings a unique character to the publication.