Patagonia Boulder Guide Book

When the eco pioneers at outdoor apparel brand Patagonia approached us to design a printed guide to Boulder, Colorado, we knew we had an opportunity to push the sustainability envelope. The end result is an amusing yet handy pocket guide that’s also the world’s first use of algae-based offset ink.

Unsure of how the ink would perform on press when designing the piece (it ended up printing perfectly), we chose typefaces that would be forgiving under unforgiving conditions. Hermes Condensed is used for body with Whyte Inktrap for headings and titles (and a tiny bit of Stratos sprinkled in for diagram labels).

Read more about the design and algae ink at Cast Iron Design.