Half Hitch Gin website
Contributed by Darden Studio on Dec 16th, 2019. Artwork published in
.
Source: www.halfhitch.london License: All Rights Reserved.
Half Hitch Gin uses Jubilat as the display typeface on the website.
Having completed a rebrand with Jones Knowles Ritchie, the London distillery launched a new website developed by Noughts & Ones. Jubilat Medium is specified for headings. The firm slab serif by Darden Studio is used exclusively in center-aligned all caps, underpinning the brand values of tradition and exclusiveness. Jubilat is paired with Alessio Laiso’s Aleo, another slab serif with larger apertures and more dynamic forms geared for smaller text.
Source: www.halfhitch.london License: All Rights Reserved.
Button elements are rendered in caps from Jubilat’s Regular weight.
Source: www.halfhitch.london License: All Rights Reserved.
The typography is combined with photographic impressions from the distillery’s location in the former warehouse vaults of Camden Lock, London.
Source: www.halfhitch.london License: All Rights Reserved.
Source: www.halfhitch.london License: All Rights Reserved.
Source: www.halfhitch.london License: All Rights Reserved.
Source: www.halfhitch.london License: All Rights Reserved.
