The Istituto d’Arte Applicata e Design (IAAD) is the center of excellence training for the culture of design in Turin and Bologna. BRH+ studio designed an articulated modular visual system that guarantees the completeness of the information and the maximum legibility on each graphic output. The typography generates a sign that changes conformations on posters and brochures, according to the content of communication. Each department of the institute is identified by a color scheme, associated with black and white, the primary colors of the visual identity project.
The logotype is set in URW DIN font by the URW Type Foundry, placed next to FF Meta by FontFont in the payoff.