With Talisman – Contemporary Symbolic Objects, the IN Residence Cultural Association commissioned 46 international designers to design as many contemporary talismans. BRH+ studio gives shape to the project with the catalog, the communication and the display project of the collective exhibition, held in 2017 at Palazzo Clerici, in the context of the Fuorisalone in Milan.
As in alchemy, the visual system designed to identify and communicate the project comes from the analysis, breakdown and reassembly of the recurring elements of graphic imagery connected with the theme of the talisman. The result is a set of symbolic, evocative signs, graphically treated in different ways depending on the medium that conveys them – analog or digital communication, catalogue or exhibit – but all based on the same matrix.
The small format of the catalog, which contrasts with the large number of pages, is inspired by the sacred books, breviaries and formulary. The book is bilingual, has two covers and two senses of reading, which meet in the center, where the generous photo gallery of the 46 talismans take place. It was published by Corraini Edizioni.