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“Old Fashioned” and “Science” Clip Books of Line Art, Volk (1969)

Photo(s) by “Bart Solenthaler”. Imported from Flickr on Dec 17, 2019. Artwork published in .
    Old Fashioned (1969) Clip Book of Line Art, No. 186 Harry Volk Jr. Art Studio.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “davisonbolero”. License: All Rights Reserved.

    Old Fashioned (1969) Clip Book of Line Art, No. 186 Harry Volk Jr. Art Studio.

    Covers for two clip books of line art published by Harry Volk Jr. Art Studio in 1969.

    The “Old Fashioned” booklet uses a modified version of Othello or similar for the headline. It’s distinguished by notches in the counters, descending stems, and tiny serifs (like Rubens or Hess Neobold). [Edit: It’s Davison Bolero, see comments.] Like the pictured locomotive, Othello was old-fashioned at the time of this booklet’s publication: Originally designed by Gustave F. Schroeder in the late 1800s, it was revived by Morris Fuller Benton for American Typefounders (ATF) in 1934.

    “Science” is at the opposite end of the spectrum. The depiction of an astronaut in front of the Apollo 11 Lunar Module Eagle is accompanied by the futuristic Microgramma, designed by Alessandro Butti with Aldo Novarese for Nebiolo in the 1950s, and expanded by the latter as Eurostile Bold Extended.

    The bottom lines use Alternate Gothic Compressed and Helvetica.

    Old Fashioned (1969) Clip Book of Line Art, No. 186 Harry Volk Jr. Art Studio.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “microgramma”. License: All Rights Reserved.

    Science (1969) Clip Book of Line Art, No. 523 Harry Volk Jr. Art Studio.

    Typefaces

    • Davison Bolero
    • Microgramma
    • Alternate Gothic
    • Helvetica

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    1 Comment on ““Old Fashioned” and “Science” Clip Books of Line Art, Volk (1969)”

    1. “OLD FASHIONED” is not an ad hoc modification of Othello, but an existing photo typeface. It’s called Davison Bolero and was also used for the cover of JP Miller’s The Skook.

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