Living in the Present
Illustration and typeface work hand-in-hand on this paperback cover from the ’60s.
Contributed by Stephen Coles on Dec 21st, 2010. Artwork published in
8 Comments on “Living in the Present”
Just a guess on the price--I have a fair amount of old books from my grandparents' collections and a lot of them have similar fading on the edge. Generally it's caused by the edge of the book being pulled out from the shelf just enough to cause light/sun fading. The same fading seems to be evident (though less prominently) in the titles--notice the ends of "John" and "Wain" are more algae green on the N's and almost teal at the J and W.
I can't help on the price being in the same font, though a Google search finds this British cover variant: http://www.fantasticfiction.co.uk/w/john-wain/living-in-present.htm
Hey, the Lydian font is also used for the corporate design of the famous "Thalia-Theater" in Hamburg - one of the best known Theaters in Germany. Its used for flyers, posters and the website.
If the cover is pre-digital, then so may be the production. Hence, the price being slightly "on an angle" would not be surprising if it was waxed to a blue-lined pasteup board and then hustled to the printer in a warm car. Many are the carefully spaced and straightened subheads that vanished in a warm car.
I think I would trade the coolness of an auto-aligned InDesign document for a warm car wax mishap any day of the week.
“Auto-aligned” just got a whole new connotation.
Lydian will forever remind me of As the World Turns, having been the logo font for the first 25 of that show's 54 years.