Work begets work. Or, so it goes for artists Joseph Shaeffer and Berger & Föhr. Having shared studio space in the past and collaborated on projects for nearly two decades, WORK WORK at Boulder, Colorado’s Dairy Arts Center, marks the first dual survey of work by Shaeffer and Berger & Föhr. For the show, Shaeffer, a physics lab technician, and Berger & Föhr, graphic designers presented both new and old works explicitly informed by their tradecraft.
The concept behind the typographic identity system is rooted in a shared character, or o emphasizing the extent to which the artists more traditional work or trade informs their more non-traditional “work,” or art.
The identity system utilizes the Monument Extended Family by Pangram Pangram Foundry. Titles are set in Monument Extended Bold and captions in Ultralight. The bespoke wordmark is an outlined and customized version of Monument Extended Bold, featuring mitered corners on the W and K glyphs.