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“Free Gifts for Wrappers” ad for Beech-Nut Gum

Photo(s) by “Bart Solenthaler”. Imported from Flickr on Dec 20, 2019. Artwork published in .
    “Free Gifts for Wrappers” ad for Beech-Nut Gum
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “goudyheavyface”. License: All Rights Reserved.

    A phototype version of Goudy Heavyface with swash caps, probably by Lettergraphics, in use for an ad by Beech-Nut Gum. In 1968, Beech-Nut Life Savers merged with Squibb to form the Squibb Beech-Nut Corporation. See also the cover for Best Campus Humor of the Swinging ’60s from the same year.

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    • Goudy Heavyface
    • Helvetica

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