Dr Markus Rogan has a new identity and website designed by Austrian design studio Zwupp. The experimental psychotherapist enlists the help of two somewhat experimental typefaces: RT Gaia, a neo-modernist wedge serif from Hamburg-based Riesling Type, is paired with the deconstructed KareliaOuttakes from Monokrom Skriftforlag in Oslo. Set next to each other, in the same size and color, the jarring stylistic differences creates a dramatic off-kilter effect. Zwupp writes about the project:
Although a classically trained psychotherapist, Dr Rogan seeks to leverage his experience as a world record swimmer and Olympic medalist by applying clinical methods in unconventional and unique settings.
More images (and animations) in Zwupp’s case study.