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Handsome

Contributed by Samihan Shani on Jan 12th, 2020. Artwork published in
circa June 2019
.
    Handsome 1
    Source: http://vedrosstudio.com Meryl Vedros. License: All Rights Reserved.

    Handsome, an experience design agency based in Austin, Texas approached Vedros Studio with a mission to transform their old identity into one that reflects their values in human-centered holistic design.

    Our solution: we applied two contrasting typefaces together to convey human as a serif and design as a sans serif.

    Le Monde Journal Demi serves as the primary typeface, an old style serif that embodies the human/user within the Handsome brand. Maison Mono Medium serves as a secondary typeface, with its monospaced typewriter style supporting the idea of “design” for the brand.

    Handsome 2
    Source: http://vedrosstudio.com Meryl Vedros. License: All Rights Reserved.
    Handsome 3
    Source: http://vedrosstudio.com Meryl Vedros. License: All Rights Reserved.
    Handsome 4
    Source: http://vedrosstudio.com Meryl Vedros. License: All Rights Reserved.
    Handsome 5
    Source: http://vedrosstudio.com Meryl Vedros. License: All Rights Reserved.

    Typefaces

    • Le Monde Journal
    • Maison Mono

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