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TED Countdown

Contributed by Sharp Type on Jan 12th, 2020. Artwork published in
October 2019
TED Countdown 1
Source: License: All Rights Reserved.

In December 2019, TED announced a new climate change initiative called Countdown, with the help of YouTube, global leaders, and nonprofit environmental groups to combat the climate crisis. TED Countdown uses Sharp Grotesk as a primary typeface for its identity, educational materials, social media graphics, and more. The logotype is set in all-caps, cut horizontally down the middle to reference flip clocks.

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TED Countdown 2
Source: License: All Rights Reserved.
TED Countdown 3
Source: License: All Rights Reserved.

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