David William Baum is a fashion, still life, and landscape photographer and creative director working out of New York, Los Angeles, and San Francisco. His visual identity provides a simple canvas for David’s photography to come forward.
On the website, the concept of scale is a theme explored throughout the experience. All the photos are mixed, so everything is pretty small and unorganized. But the deeper you go in the experience, things get scaled up and more structured.
Styrene A and Styrene B are used as a clean and structured element against the large, kinetic photographs, yet having an almost awkward quality to it to stay interesting. The geometric qualities are reflected in the seemingly simple layouts.