Hitchcock/Truffaut book cover
2 Comments on “Hitchcock/Truffaut book cover”
Another benefit of this layout is that it gives the two names virtually equal billing, solving that age-old problem (especially in film marketing) of who deserves more prominence on the page.
Coincidentally, this reminds me of Jack Stauffacher’s cover for Art in Cinema at the SF MOMA in 1947.
Thanks for referencing my blog post about this beautiful cover design. It’s very interesting to read what Greg D’Onofrio and Steve Heller had to say about this, as well as Stephen Coles’ observation above about the issue of “equal billing.” That “Art In Cinema” brochure is excellent!
The historic Hitchcock interviews were also made into a movie / documentary of the same name. It had its own poster design which lacks the book cover’s intellectual elegance and economy of means.
One hallmark of a brilliantly simple design is that it cannot be improved upon. I’m reminded of Paul Rand’s response when asked about the longevity of his logo design for the ABC television network (still going strong after many decades). I’m paraphrasing, but he said words to the effect of “Eventually they may change the ABC logo, but no one will ever design something better. It’s three circles inside another circle — it doesn’t get any better than that.”