An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Clip Books of Line Art, Volk (1976)

Photo(s) by Bart Solenthaler. Imported from Flickr on Jan 12, 2020. Artwork published in .
    “Spring” (No. 291), ft. all-caps  with swash alternates, set on an angle. The small type in the arrows is in reversed  caps.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “benguiatcaslon”. License: All Rights Reserved.

    “Spring” (No. 291), ft. all-caps Benguiat Caslon with swash alternates, set on an angle. The small type in the arrows is in reversed Helvetica caps.

    Covers for various clip books of line art issued in 1976 by Harry Volk Jr. Art Studio, Pleasantville, New Jersey. This year marked their silver anniversary, see the “Spring” booklet above, indicating that the company was established in 1951. The celebration continued in the following year, see the covers from 1977. According to Bart Solenthaler, Volk went out of business sometime in the 1980s.

    See the previous post about the “Entertainment” clip book from 1955 for more information on Harry Volk Jr. Art Studio.

    Coinciding with the silver anniversary, Volk introduced a new logo, featuring rounded sans-serif letterforms. The right arm of V extends to a hand holding a pencil and drawing on the o, turning it into a globe. The Herb Lubalin Study Center points out that this logo was designed by  – “not his greatest logo, but charming”.
    License: All Rights Reserved.

    Coinciding with the silver anniversary, Volk introduced a new logo, featuring rounded sans-serif letterforms. The right arm of V extends to a hand holding a pencil and drawing on the o, turning it into a globe. The Herb Lubalin Study Center points out that this logo was designed by Herb Lubalin – “not his greatest logo, but charming”.

    “Holidays” (No. 281) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “itcamericantypewriter”. License: All Rights Reserved.

    “Holidays” (No. 281) ft. ITC American Typewriter.

    “Homes – Buildings” (No. 282) ft. . Like Letraset’s , this bold script by  is a close follower of PLINC’s  Swash Bold. The new Volk logo here is framed by tightly spaced caps from  Light.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “bronsteinbold”. License: All Rights Reserved.

    “Homes – Buildings” (No. 282) ft. Bronstein Bold. Like Letraset’s Lazybones, this bold script by FotoStar/Facsimile Fonts is a close follower of PLINC’s West Cooper Nouveau Swash Bold. The new Volk logo here is framed by tightly spaced caps from Kabel Light.

    “Birthday” (No. 284) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “davida”. License: All Rights Reserved.

    “Birthday” (No. 284) ft. Davida.

    “Expressions” (No. 285). ft. more  with swash alternates.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “bookman”. License: All Rights Reserved.

    “Expressions” (No. 285). ft. more Bookman with swash alternates.

    “Religion” (No. 286) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “pretorian”. License: All Rights Reserved.

    “Religion” (No. 286) ft. Pretorian.

    “Men” (No. 290) ft. , again by , a copy of , distinguished by less deep notches in M and N.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “babyfat”. License: All Rights Reserved.

    “Men” (No. 290) ft. Buxom, again by FotoStar/Facsimile Fonts, a copy of Baby Fat, distinguished by less deep notches in M and N.

    “Marine” (No. 652) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “bobobold”. License: All Rights Reserved.

    “Marine” (No. 652) ft. Bobo Bold.

    “Summer” (No. 655) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “abbeyscroll”. License: All Rights Reserved.

    “Summer” (No. 655) ft. Abbey Scroll.

    “Old Fashioned” (No. 656) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “bracelet”. License: All Rights Reserved.

    “Old Fashioned” (No. 656) ft. Romantiques No. 5 / Bracelet.

    “Crime” (No. 658), with  caps set on a circle.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “gillkayo”. License: All Rights Reserved.

    “Crime” (No. 658), with Gill Kayo caps set on a circle.

    “Transportation” (No. 659) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “dynamo”. License: All Rights Reserved.

    “Transportation” (No. 659) ft. Dynamo.

    “Autumn” (No. 660) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “hobo”. License: All Rights Reserved.

    “Autumn” (No. 660) ft. Hobo.

    “Fall & Winter Sports” (No. 663) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “kabel”. License: All Rights Reserved.

    “Fall & Winter Sports” (No. 663) ft. Kabel Black.

    “Do-It-Yourself” (No. 661) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “itcronda”. License: All Rights Reserved.

    “Do-It-Yourself” (No. 661) ft. ITC Ronda.

    “Insurance” (No. 662) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “microcircus”. License: All Rights Reserved.

    “Insurance” (No. 662) ft. Microcircus.

    “Christmas” (No. 664) ft. . The hooked I reveals that this face was not intended for all-caps settings.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “tintoretto”. License: All Rights Reserved.

    “Christmas” (No. 664) ft. Tintoretto. The hooked I reveals that this face was not intended for all-caps settings.

    “Menu” (No. 665), ft.  Italic in all caps, with an initial swash M.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “bookman”. License: All Rights Reserved.

    “Menu” (No. 665), ft. Bookman Italic in all caps, with an initial swash M.

    “Save!” (No. 669) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “mania”. License: All Rights Reserved.

    “Save!” (No. 669) ft. Mania.

    “Mail” (No. 673) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “buster”. License: All Rights Reserved.

    “Mail” (No. 673) ft. Buster.

    “Circus-Fair” (No. 674) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypevanhorn”. License: All Rights Reserved.

    “Circus-Fair” (No. 674) ft. Filmotype Van Horn.

    “Spring & Summer Sports” (No. 675) ft.  Bold Extended in all caps.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “eurostile”. License: All Rights Reserved.

    “Spring & Summer Sports” (No. 675) ft. Eurostile Bold Extended in all caps.

    “The Little Patriot” (No. G62) ft. . The logo of the Grafika subseries is in  with ligatures for ra and fi, accompanied by  Light with omitted tittles.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “caslonantique”. License: All Rights Reserved.

    “The Little Patriot” (No. G62) ft. Caslon Antique. The logo of the Grafika subseries is in ITC Fat Face with ligatures for ra and fi, accompanied by Kabel Light with omitted tittles.

    “Villains” (No. G67), ft. a money-grabbing octopus and Bob Quinzel’s  typeface.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “cucumber”. License: All Rights Reserved.

    “Villains” (No. G67), ft. a money-grabbing octopus and Bob Quinzel’s Cucumber typeface.

    “Drop-Ins” (No. G68) ft.  complete with its ornaments.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “davida”. License: All Rights Reserved.

    “Drop-Ins” (No. G68) ft. Davida complete with its ornaments.

    “Time” (No. G70), ft.  and .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “optex”. License: All Rights Reserved.

    “Time” (No. G70), ft. Optex and Cooper Black.

    “Impact!” (No. G71), featuring a version of the triline face designed by Lance Wyman for the 1968 Mexico Olympics, see . This is probably Photo-Lettering’s adaptation that went under the name Olympic, or the Lettergraphics version known as Hotline. Note how the type echoes the vibration caused by the jackhammer.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “mexico68”. License: All Rights Reserved.

    “Impact!” (No. G71), featuring a version of the triline face designed by Lance Wyman for the 1968 Mexico Olympics, see Mexico 68. This is probably Photo-Lettering’s adaptation that went under the name Olympic, or the Lettergraphics version known as Hotline. Note how the type echoes the vibration caused by the jackhammer.

    “Cartouches” (No. G72) ft.  in all caps.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “arnoldböcklin”. License: All Rights Reserved.

    “Cartouches” (No. G72) ft. Arnold Böcklin in all caps.

    Post a comment