Archéologie imaginée (“Imagined archeology”) is a project resulting from the meeting between two archaeologists – from the Ministry of Culture and Metz Métropole – and two teacher-artists. They proposed to third year students of the École Supérieure d’Art de Lorraine (ÉSAL) to develop their own vision around the concept of archeology. These exchanges gave rise to the production of more than 80 works brought together in two exhibitions (in June 2019 at the Porte des Allemands and from October 2019 to January 2020 at the La Cour d’Or museum in Metz) as well as a printed publication.
The photograph of a Greek statue was taken by Tingting Wei, an ÉSAL student. It was further processed to be used as the key visual. In order to differentiate while combining the two exhibitions, two versions of the visual were produced: the first is pink and mauve, the second pink and navy blue. The produced communication items include A5 flyers and invitations, A3 posters, JC Decaux format posters, web communication (banners, social media visuals), and press inserts.
The exhibition catalog presents all the works created for the event. The notion of transparency and excavation with reference to archeology is at the center of the visual used on the cover. Thanks to a graphic effect, one may think one will discover the contents on the first interior page through the visual of the exhibition.
Typefaces: Karla (Jonathan Pinhorn) and Liquido (Alessandro Comotti).
