Flower Architecture

In a field often associated with austerity, order, and rationality, a name like Flower is unexpectedly playful—a welcome respite from the status quo. We were tasked with creating a brand and website inspired by the warmth, optimism, and resourcefulness of mid-century modern architecture with the hope of bringing delight in unexpected places.

The primary wordmark is set in Interstate Bold with a modified O based on the shape of breeze blocks. The supportive typography, a range of Interstate widths and weights, helps ground the identity with a sense of rationality and utility.