Dagne Dover is a New York-based and women-owned handbag company. The brand’s new logotype uses Trois Mille (3000), an upcoming release by Marc Rouault with several adjustments to the letterforms to perfect the word shape. Marc also drew a customized G with a crossbar for Dagne Dover’s new logotype, which will also be included as an alternate in the upcoming release of the typeface family.
The new logotype can be seen on digital environments and advertisements, and on out-of-home graphics alongside major cityscapes. The slogan “Bags that get it” is set in Nimbus Sans Black Extended.
Read more about the custom logotype process and see more images on Sharp Type News.