Good design is people first. Nuebar is formulated by a naturopath, is vegan, uses ethically-sourced ingredients and places an emphasis on sustainability and the plastic-free and zero-waste lifestyle.
We are a small company in Sydney, Australia, run by designer and typographer Kerry Wood. The design of the products is just as important to us as the formulation and the effectiveness of the products – and the history of the humanist P22 Underground is the reason we have picked this typeface. We believe that educated product design can only ever make the product better for all.
P22 Underground is a humanist typeface. The readability and the person-centered nature of the typeface made it the perfect fit for these human and ethics-based products. Moreover, we chose it to denote the type of plastic-packaging-free shampoo, conditioner, or bodywash bar that Nuebar creates. Not only has this typeface been used to visually denote the type of product, but the embedded nature of the type helps the visually impaired know what product they are about to use. The Nuebar logo uses Albertus Nova.
In an article on our website, we explore product design for disabled people and how our design and typography can be helpful.