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Art of the West (fictional rebrand)

Contributed by Rolando Castillo on Jan 23rd, 2020. Artwork published in
circa January 2020
.
    Art of the West (fictional rebrand) 1
    Rolando Castillo. License: All Rights Reserved.

    The Autry Museum of the American West is a museum in Los Angeles, California, dedicated to exploring an inclusive history of the American West. This (fictional) redesign was made as a student project at ArtCenter College of Design.

    The complexity of the American West story compels for a neutral sensitive approach. In the most neutral sense the American West is a convergence of paths. Upon creating a grid of vertical and horizontal paths, the reference of the Navajo weaving loom was discovered and used as inspiration for the logotype and identity system. Trim and its monospaced grid reflects the ethos of the visual identity. The posters combine Trim Poster and Trim Mono. Other items exclusively use Trim Mono.

    Art of the West (fictional rebrand) 2
    Rolando Castillo. License: All Rights Reserved.
    Art of the West (fictional rebrand) 3
    Rolando Castillo. License: All Rights Reserved.
    Art of the West (fictional rebrand) 4
    Rolando Castillo. License: All Rights Reserved.
    Art of the West (fictional rebrand) 5
    Rolando Castillo. License: All Rights Reserved.
    Art of the West (fictional rebrand) 6
    Rolando Castillo. License: All Rights Reserved.

    Typefaces

    • Trim Poster
    • Trim Mono

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