Designed by Jerod Rivera under art direction from Amy Browne,Mazagan is the main typeface for all communication for the new Frida Kahlo exhibition at the De Young Museum:
At the time of Frida Kahlo’s death in 1954, a treasure trove of the artist’s highly personal items—including jewelry, clothing, and prosthetics—were locked away. 50 years later, these belongings were unsealed—now they’re on view for the first time on the West Coast. Discover what these objects reveal about their now iconic owner in Frida Kahlo: Appearances Can Be Deceiving.
All smaller text is set in Akzidenz-Grotesk Next, used by the De Young Museum as their brand typeface. The promo video below was animated by Mark Buenafe.