Slam magazine was started in 1994 by Publisher Dennis Page and Creative Director Don Morris at the now-defunct Harris Publications. Morris designed the current logo in 1996, based on Neville Brody’s FF Harlem. Cory Johnson (who later went to Vibe) was founding Editor-In-Chief.
The magazine looked to show a hip hop spin on basketball. When it came to design, everything from the distorted grunge era to stretched PC type to early 00s pixel/techno to Obama-era clarity has been covered in truckloads. The magazine is a great representation of the last 25 years of type trends (see all the covers at Fandom). Standouts include an odd version of House Industries’s House Gothic 23 (maybe a very early version) and the timely Timmons NY/BWord combo (both by Pentagram’s Matt Willey).
Kobe Bryant was on the cover of Slam upwards of twenty times (Slam has collected all of them). Key career moments are highlighted, right on to Kobe’s mentorship of his daughter Gianna’s basketball team at Mamba Sports Academy.