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Trucks & Taps brand identity

Contributed by Mackenzie Wyatt on Jul 7th, 2020. Artwork published in
January 2020
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    Logo.
    Photo: Mackenzie Wyatt. License: All Rights Reserved.

    Logo.

    I was commissioned to create a brand identity for a new concept in Omaha, Nebraska called Trucks & Taps.

    Trucks & Taps is a food truck hub based out of an old Sonic Drive In building. They will have a few food trucks that use the space as a permanent home and commissary kitchen, with rotating guest food trucks. Underneath the canopy of the old Sonic structure, they have created an outdoor patio space with games.

    I used the font Roslindale Ultra, because I instantly fell in love with it when I saw it (and have been searching for a good fit for it ever since). Ultra is the heaviest member of the Roslindale family by David Jonathan Ross. The clients I was working with agreed on a creative brief that I had titled “Miami Retro” which had this nostalgic, retro, colorful aesthetic.

    This was the final logo and brand design. The circular logo variation will be displayed on a large monument sign outdoors, and the other variations for letterheads and other printed materials.

    9.5 foot by 9.5 foot monument sign.
    License: All Rights Reserved.

    9.5 foot by 9.5 foot monument sign.

    Letterhead design.
    Photo: Mackenzie Wyatt. License: All Rights Reserved.

    Letterhead design.

    Trucks & Taps brand identity 4
    License: All Rights Reserved.
    Painting on the inside of the venue.
    Source: https://www.instagram.com License: All Rights Reserved.

    Painting on the inside of the venue.

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    • Roslindale Ultra

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