Trucks & Taps brand identity

I was commissioned to create a brand identity for a new concept in Omaha, Nebraska called Trucks & Taps.

Trucks & Taps is a food truck hub based out of an old Sonic Drive In building. They will have a few food trucks that use the space as a permanent home and commissary kitchen, with rotating guest food trucks. Underneath the canopy of the old Sonic structure, they have created an outdoor patio space with games.

I used the font Roslindale Ultra, because I instantly fell in love with it when I saw it (and have been searching for a good fit for it ever since). Ultra is the heaviest member of the Roslindale family by David Jonathan Ross. The clients I was working with agreed on a creative brief that I had titled “Miami Retro” which had this nostalgic, retro, colorful aesthetic.

This was the final logo and brand design. The circular logo variation will be displayed on a large monument sign outdoors, and the other variations for letterheads and other printed materials.