Clip Books of Line Art, Volk (1960)
“The Good Old Days” (No. 71) ft. Filmotype Quentin and P.T. Barnum
Covers for various clip books of line art issued in 1960 by Harry Volk Jr. Art Studio, Pleasantville, New Jersey. Most if not all typefaces used for these covers were available from Filmotype, with many of them being originals by the American phototype company. See the previous post about the clip books issued in 1955 for more information on Harry Volk Jr. Art Studio.
“Spring” (No. 69) with caps from Filmotype Ridge on a bouncing baseline. The same face had been used for the spring-themed booklet from 1958, too.
“Spring” (No. 69) ft. Filmotype Ginger
“Announcing” (No. 73) ft. Filmotype Giant in all caps, paired with Venus Extended and Futura.
More Filmotype Giant and Venus Extended for “Agriculture” (No. 72).
“Ad Libs” (No. 74) ft. Ginger, another, bold member of Filmotype’s “G series” of condensed Grotesques from the early 1950s. The casual serif at the bottom is Orlando. Both styles were made available in digital form in recent years. Ginger was digitized by Mark Simonson in 2008, and Orlando by Charles Gibbons in 2013.
“Direct Mail” (No. 75) ft. more Filmotype Giant. This style was digitized by Patrick Griffin and Rebecca Alaccari in 2011, together with the oblique Filmotype Escort. Among the secondary typefaces are Volta and Copperplate Gothic.
“Service” (No. 79) ft. Filmotype Quiet, with Venus Extended and Century Schoolbook Italic.
“Winter” (No. 87) features a special effect typeface from Filmotype’s library. Quest is derived from Filmotype Flyer, with letterforms that are texturized to the right and the bottom. In this context, this gives them a frosted look.
“Buildings” (No. 284) ft. Filmotype Flare, the heaviest and widest style in Filmotype’s series of sans serifs with vertical terminals, combined with more Venus Extended and Futura.
“Sales” (No. 286) ft. Filmotype Ebony, the oblique companion of Flare. See also the clip book cover on the same topic from the following year. Small type in Futura Extra Bold Condensed and Futura.
“Summer” (No. 291) ft. Filmotype April.
“Men” (No. 292) again with Filmotype Flare.
“Groups” (No. 294) ft. Filmotype Veteran, an outlined version of Filmotype Free.
“Autumn” (No.296) ft. Filmotype Horizon.
“Education” (No. 297) ft. Filmotype Vanity, the first of Filmotype’s effect style outline typefaces. It’s based on Filmotype Ginger.
“Christmas” (No. 298) ft. Filmotype Zanzibar.
“Telephones” (No. 301) has more Filmotype Giant. Note how the text in Century Schoolbook Italic wraps around the line art.
“Medical/Surgical” (No. 302) ft. Filmotype Quick.
“Show Biz” (No. 303) with the title in more Filmotype Veteran.
“Couples” (No. 304), again with Filmotype Vanity.
“Politics” ft. Filmotype Ginger, Venus Extended, and Times New Roman.
Paste Pot & Scissors (No. 11). ft. Filmotype Arctic and Filmotype Fox. Paste Pot & Scissor was originally a promotional newsletter to subscribers that featured a letter from Harry Volk, usage and production tips, and real-life examples. These issues were often 2-color and printed on uncoated matte paper.
Paste Pot & Scissors (No. 17, October 1960), ft. Filmotype Veteran.
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