Graphic identity for Mercabarna’s Paco Muñoz awards. These awards have been created to promote and recognize initiatives aimed at combating food waste. Taking into account that 1/3 of the food produced is thrown away, we created a direct and literal communication to emphasize the seriousness of the problem clearly and directly, without second meanings.
The awards, supported by the Municipality of Barcelona, are a homage to Paco Muñoz, who fought against food waste throughout his professional career. The identity features beautiful two-color posters and flyers using metallic ink, set in Self Modern.