The Brief: Quantile’s compression and optimisation services have already eliminated USD trillions of gross notional of OTC derivatives and billions of dollars in margin. Created in 2017 they are relatively young but have quickly become an established name. Their branding needed an overhaul to reflect their market-leading position and a new website was required to provide greater detail on their range of services and to create a destination for their thought-leadership content and market commentary.
Our Response: It became clear that a radical approach was required. We created an unconventional colour palette and built a generative design tool that allows Quantile to produce their own unique brand imagery. As important as what Quantile looked like is how they sound. We crafted a value proposition, series of key messages and tone of voice document allowing Quantile to speak with purpose, punch and passion – and their own distinctive personality.
2 Comments on “Quantile”
Pink Green have created a truly stunning design with this piece of work.
What does that even mean? I can’t tell if that’s a good or bad thing, or neither.
Who from Quantile is meant to use this tool?
Also, is Chris Lodge above the same Chris Lodge who is design director of Pink Green, tooting his own horn?
In any case, I will agree, it is attractive work, and glad to have learned about Surt.