An independent archive of typography.
to participate.

“Holy Batmask!” ad by General Electric

Photo(s) by Bart Solenthaler. Imported from Flickr on Feb 21, 2020. Artwork published in .
    “Holy Batmask!” ad by General Electric 2
    Source: Uploaded to Flickr by Bart Solenthaler and tagged with “latinbold” and “newsgothic”. License: All Rights Reserved.

    Latin Bold, slightly extended (but not as wide as Latin Wide), for a promotion by General Electric, 1966. The copy is set in three weirdly short and narrow columns set in News Gothic. Note how all the eligible relatives are listed in both male and female variants, but the TV dealer is assumed to be a man.

    Holy Batmask!
    To get this all-new, all-color Batmask FREE, all you have to do is take your father or mother or aunt or uncle or grandmother or grandfather down to your participating G-E TV dealer. Hey! He’ll even show you how it flips over and turns you into Robin.
    Just in time for Halloween – Only from General Electric TV dealers.


    • Latin Bold
    • News Gothic



    Artwork location

    Post a comment