Einrichtungshaus Reinicke & Andag, Halle
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Here’s a glimpse into the visual identity of Reinicke & Andag as used in the mid 1930s, i.e. around the time when Forelle was issued.
The first image shows an invoice from March 1936. The letterhead is entirely hand-lettered, in a seriffed style distinguished by an A with a V-shaped bar.
The quote from February 1936 has a different, typographic head. It’s set in Koch-Antiqua. The company name and the place feature the elegant Oberlängen cut with its extra tall capitals and long ascenders.
The third image shows the invitation to a “sample show of German workmanship”, held on the occasion of Reinicke & Andag’s 50th anniversary in 1937. This design pairs script lettering with a narrow textura.
The broken neon was taken down, see these images by Jim Cooper from November 2021: