Fluks: Stories people remember

Fluks is a small design and animation studio in Oslo specializing in 3D and characters. Through design, tone-of-voice and motion, the website communicates a different agency. A challenger.

Our focus was to display their ability to create and convey stories people remember; how they work and what they believe in. We wanted to highlight their ability to tell stories – the ability to create engaging narratives and personalities or characters for whom you feel something.

The target audience of the website is creative agencies, and the creative industry in Norway in general. This means they need to stand out from the clean minimalistic approach that is favoured by most of the agencies they are competing against.

A client would not just buy what Fluks can do, but who they are, and what they believe in. We wanted to highlight the focus on their craft. At the same time, it had to shine through that they really love what they do! One should see that it is really nice to work with Fluks.

“Fluks” originates from Middle German, and is genitive of “flight”, to the verb “fly”. Often it is used for movement, “flow”. The name Fluks and the tagline “Stories people remember” have lead the design along with a set of core values.

Mabry is used throughout.