Every year the students of the degree programme Fashion Design at the University of Applied Sciences Hamburg (HAW), Campus Armgartstraße, present the final collections in a fashion show named A+. The 10th edition of the fashion show took place in a car park of a shopping mall.
The visual identity was designed by Finn Reduhn using Mhtirogla. The typeface by Brando Corradini appears in all media, from the posters and banners to title boxes in the show itself. It’s also used as the display face on the exhibition catalog.