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Conservatorio de Torrelavega branding

Contributed by Clara Briones Vedia on Mar 1st, 2020. Artwork published in
December 2019
.
    Conservatorio de Torrelavega branding 1
    Photo: Clara Briones Vedia. License: All Rights Reserved.

    The music school Conservatorio de Torrelavega wanted to renew its identity, in order to attract the attention of young people.

    The logo is derived from a quaver that becomes a flower. The objective was to lay the foundations of a new graphic system, current, recognizable and friendly, enabling the conservatory staff to generate all the material they need (posters, flyers, etc.) themselves.

    For the typography, I paired Recoleta (Jorge Cisterna, Latinotype), which I used in the logotype and main texts, with the sans serif Rubik (Hubert & Fischer).

    The flower design is based on Recoleta’s serif forms.

    Conservatorio de Torrelavega branding 2
    Photo: Clara Briones Vedia. License: All Rights Reserved.
    Conservatorio de Torrelavega branding 3
    Photo: Clara Briones Vedia. License: All Rights Reserved.
    Conservatorio de Torrelavega branding 4
    Photo: Clara Briones Vedia. License: All Rights Reserved.
    Conservatorio de Torrelavega branding 5
    Photo: Clara Briones Vedia. License: All Rights Reserved.
    Conservatorio de Torrelavega branding 6
    Photo: Clara Briones Vedia. License: All Rights Reserved.
    Conservatorio de Torrelavega branding 7
    Photo: Clara Briones Vedia. License: All Rights Reserved.

    Typefaces

    • Recoleta
    • Rubik

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