Conservatorio de Torrelavega branding
Contributed by Clara Briones Vedia on Mar 1st, 2020. Artwork published in
December 2019
.
Photo: Clara Briones Vedia. License: All Rights Reserved.
The music school Conservatorio de Torrelavega wanted to renew its identity, in order to attract the attention of young people.
The logo is derived from a quaver that becomes a flower. The objective was to lay the foundations of a new graphic system, current, recognizable and friendly, enabling the conservatory staff to generate all the material they need (posters, flyers, etc.) themselves.
For the typography, I paired Recoleta (Jorge Cisterna, Latinotype), which I used in the logotype and main texts, with the sans serif Rubik (Hubert & Fischer).
The flower design is based on Recoleta’s serif forms.
Photo: Clara Briones Vedia. License: All Rights Reserved.
Photo: Clara Briones Vedia. License: All Rights Reserved.
Photo: Clara Briones Vedia. License: All Rights Reserved.
Photo: Clara Briones Vedia. License: All Rights Reserved.
Photo: Clara Briones Vedia. License: All Rights Reserved.
Photo: Clara Briones Vedia. License: All Rights Reserved.
