Established in 1966, The Ruby Company (formerly Ruby Robinson Produce) is one of largest suppliers of fresh produce to national and regional grocery chains, restaurants, and distributors across the country.
The One Design team recently overhauled their brand. When looking for inspiration, we turned to the company’s midwestern work ethic, industry, and long-haul trucking. Mix that with a healthy dose of attitude and a deliberate u-turn away from the expected, and an exciting new graphic language was born.
Robinson – the calligraphic sans we chose to anchor the brand – was selected for its balance of human warmth and chiseled edge. And the same goes for GT Sectra – classic proportions with a dash of edge.