An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Clip Books of Line Art, Volk (1958)

Photo(s) by Bart Solenthaler. Imported from Flickr on Feb 27, 2020. Artwork published in .
    “Spring” (No. 45) ft. , . The smaller copy is in , .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotyperidge” and “futura”. License: All Rights Reserved.

    “Spring” (No. 45) ft. Filmotype Ridge, stacked and justified. The smaller copy is in Futura, fit to shape.

    Covers for various clip books of line art issued in 1958 by Harry Volk Jr. Art Studio, Pleasantville, New Jersey. Just like with the booklets from previous (1955) and subsequent years (1960, 1961), all typefaces used for these covers were available from Filmotype. The display faces are Filmotype originals issued by the American phototype company in the years before.

    The covered themes and illustrations stem from a motherhood-and-apple-pie version of the United States in the 1950s, with merrily chirping birds, well-groomed men in suits, and smiling air hostesses. The only booklet that hints at a threat to this idyll is “The Space Age”, which can be read as a reaction to the Sputnik shock. All depicted people are white, and if a person of color is shown, then it’s in a racist way (not shown here).

    See the previous post about the “Entertainment” clip book from 1955 for more information on Harry Volk Jr. Art Studio.

    “Coins” (No. 46) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypeginger”. License: All Rights Reserved.

    “Coins” (No. 46) ft. Filmotype Ginger.

    “Ad Starters” (No. 48) in . “What’s On Your Mind, Bud?” is in Futura Bold Italic, with mirrored quotation marks.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypemodern” and “futura”. License: All Rights Reserved.

    “Ad Starters” (No. 48) in Filmotype Modern. “What’s On Your Mind, Bud?” is in Futura Bold Italic, with mirrored quotation marks.

    “Industry” (No. 241) ft.  set on a circle, with heavy fanning.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypequiet”. License: All Rights Reserved.

    “Industry” (No. 241) ft. Filmotype Quiet set on a circle, with heavy fanning.

    “The Space Age” (No. 244) ft. , the oblique companion of Flare.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypeebony”. License: All Rights Reserved.

    “The Space Age” (No. 244) ft. Filmotype Ebony, the oblique companion of Flare.

    “Men” (No. 246) with rotated caps from , paired with another wide slab serif,  (Bauer, 1956). The small copy is in  or similar.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotyperidge” and “volta”. License: All Rights Reserved.

    “Men” (No. 246) with rotated caps from Filmotype Ridge, paired with another wide slab serif, Volta (Bauer, 1956). The small copy is in Garamond (ATF) or similar.

    “Couples” (No. 252) ft.  and . Small text in  Italic.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypedancer” and “filmotypejackson”. License: All Rights Reserved.

    “Couples” (No. 252) ft. Filmotype Dancer and Filmotype Jackson. Small text in Times Italic.

    “Service” (No. 253) ft. , the outlined variant of .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “filmotypeveteran”. License: All Rights Reserved.

    “Service” (No. 253) ft. Filmotype Veteran, the outlined variant of Filmotype Free.

    Typefaces

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment