Honext is a high-end material for circular living, all made from cellulose waste.
For the Honext brand identity, Firma chose Everett as the main typeface, as a basis for the logo, and, using its Light and Regular weights, for the website. The contemporary and versatile grotesque font system appealed to us. Everett offers a high reading comfort that is fluid yet organic. The result is a strong natural drawing style with a distinct digital flavor that makes the brand seem both modern and unique.
To complement the new logo, we devised a graphic system based on grid reticles. By creating a visual layout that echoes an architectural design or blueprint, the new graphic system conveys symmetry and a high-end style in a language familiar to architects and interior designers.