Yes & No is an independent creative studio with deep expertise in research, strategy, design, and engineering. The team works exclusively with startups that want to use design as a competitive advantage.
The newly launched website for Yes & No design studio uses Tungsten(designed by Jonathan Hoefler and Tobias Frere-Jones, and available from Hoefler & Co), Gotham(designed by Tobias Frere-Jones, and available from Hoefler & Co); Mallory Compact width, using its MicroPlus optical size (designed by and available from Tobias Frere-Jones), and Operator (italics, ScreenSmart), designed by Andy Clymer and available from Hoefler & Co).
1 Comment on “Yes & No Design Studio website”
The Yes / No monogram in the studio identity is also used for the studio website URL, likely the shortest design studio domain in the Fonts In Use collection: ꑮ.com.
For the URL, the studio repurposed a glyph from the Yi language: Unicode A46EYI, Yi Syllable XYP.
The website URL may be typable only for people in China, Vietnam or Thailand and a handful of linguists, it certainly makes for a nice conversation starter in the western world.