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Poetry School

Contributed by Florian Hardwig on Mar 4th, 2021. Artwork published in
circa March 2018
.
    Poetry School 1
    Source: https://www.instagram.com Poetry School. License: All Rights Reserved.

    Cut is the primary typeface of the Poetry School’s visual identity. The bare-bones stencil by MuirMcNeil is used in all caps, for the logo (introduced in March 2018) and also for other display purposes, like the graphics for the quarterly programs. Interestingly, the national arts organization additionally uses other similar stencil designs, including Balega and Avia. While the former appears to have been a one-off deviation for “Where words meet music” (February 2020), Avia is a reoccurring choice. It’s used alongside Cut, and also in mixed case.

    Poetry School has teaching centers across England and also offers online courses, “providing inspiring tuition and opportunities for writers, poets, and poetry audiences”.

    Poetry School 2
    Source: https://www.instagram.com Poetry School. License: All Rights Reserved.
    Stage graphics with the Poetry School logo in Cut and Avia in mixed case, for Yomi Ṣode’s lecture at the Verve Poetry Festival in 2020.
    Source: https://www.instagram.com Poetry School. License: All Rights Reserved.

    Stage graphics with the Poetry School logo in Cut and Avia in mixed case, for Yomi Ṣode’s lecture at the Verve Poetry Festival in 2020.

    Poetry School 10
    Source: https://poetryschool.com Poetry School. License: All Rights Reserved.

    Poetry School 4
    Source: https://poetryschool.com Poetry School. License: All Rights Reserved.
    Poetry School 5
    Poetry School. License: All Rights Reserved.

    Poetry School 6
    Source: https://www.facebook.com License: All Rights Reserved.
    Poetry School 7
    Source: https://www.instagram.com Poetry School. License: All Rights Reserved.

    Poetry School 8
    Source: https://poetryschool.com Poetry School. License: All Rights Reserved.
    Poetry School 9
    Source: https://www.instagram.com Poetry School. License: All Rights Reserved.
    Poetry School 11
    Source: https://poetryschool.com Poetry School. License: All Rights Reserved.
    Poetry School 12
    Source: https://poetryschool.com Poetry School. License: All Rights Reserved.

    Typefaces

    • Cut (MuirMcNeil)
    • Avia
    • Balega
    • Helvetica Now

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